This term is somehow not as interesting as the first term from the point of view of class lectures. The exception is Marketing which I find extremely informative and engaging. One factor maybe my interest (and this is from the heart). A more important factor is the professor - David Arnold. If Thomas Powell, with his unique style and indepth knowledge of strategy was my favourite last term, its David and his Marketing fundas this term. I wont talk more about him ... just google for him if u want.
Yesterday, for our marketing class, David invited Harry Rawlinson, Managing Director of
Aqualisa to be a part of the class, give us insights into their marketing decision making process. We recently submitted an assignment analysing the marking strategies for the launch of an innovative shower of Aqualisa - The Aqualisa Quartz.
Yesterday's class proved to be a crash course in marketing innovation; it was facinating how Aqualisa is marketing its products, and taking out the most from their innovative products. He gace us a glimse of what the future looks like in the bathroom world, and without disclosing any more, we should start budgeting more time for our bath in the future.
What was really interesting was the way he pitched for a leveraged buyout of the firm from its owners. I wont tell you the secret, coz to get that kind of information, you need to be here at Oxford.
